Privacy Policy

Who we are

Yorkshire Magic Mirror provides Magic Mirror and photo booth services for weddings, parties and events across Yorkshire.

We are the data controller responsible for your personal data when you use this website or contact us.

What information we collect

We may collect the following information:

• Your name, email address and telephone number when you contact us or submit an enquiry.
• Event details you choose to share with us (such as date, venue and type of event).
• Basic website usage data (only if you accept analytics cookies).

How we use your information

We use your information to:

• Respond to enquiries and provide quotes.
• Communicate with you about your booking or event.
• Improve our website and services.

Lawful basis for processing

Under UK GDPR, we rely on the following lawful bases:

• Consent – when you submit an enquiry or accept cookies.
• Legitimate interests – to respond to enquiries and run our business effectively.

Event photos, galleries & marketing

As part of providing our Magic Mirror service, we may capture photographs and other content during your event. This is used to deliver the service you book (for example, prints and/or digital galleries).

We also love showcasing real events. Where appropriate, we may use photographs or content captured at events for marketing and promotional purposes. This may include (but is not limited to) social media, our website, online galleries, blogs, printed materials, digital advertising, award entries, and collaborative posts with venues or suppliers.

Our lawful basis for this is typically legitimate interests (to promote our services and show genuine examples of our work), unless consent is required in a specific situation.

If you would prefer that images from your event are not used for marketing, you can opt out by contacting us in writing before your event, and we’ll respect that.

Guests who do not wish to be photographed should avoid using the Magic Mirror. Please note we cannot control images shared online by guests or third parties.

If an image is ever used in our marketing and you would like it removed, please contact us and we will act promptly and reasonably.

Cookies

Our website uses cookies to ensure it works properly. Optional analytics cookies help us understand how visitors use the site.

Analytics cookies are only used if you give consent via our cookie banner.

Google Analytics

If you accept analytics cookies, we use Google Analytics to collect anonymous information such as pages visited and time spent on the site.

This data does not identify you personally and is used solely to improve the website.

How long we keep your data

We only keep personal data for as long as necessary:

• Enquiry data is kept only while discussions are ongoing.
• Booking-related data is kept for legitimate business and accounting purposes.
• Analytics data is retained according to Google Analytics settings.
• Event images and gallery content are retained for service delivery and (where applicable) marketing, unless you request removal.

Sharing your data

We do not sell or rent your personal data.

Data may be shared with trusted service providers only where necessary (for example, website hosting or analytics providers).

Your rights

You have the right to:

• Request access to your personal data.
• Request correction or deletion of your data.
• Withdraw consent at any time (where consent is the lawful basis).
• Object to certain types of processing (including marketing, where applicable).

Complaints

If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO):

https://ico.org.uk

Contact us

If you have any questions about this privacy policy or how we use your data, please contact us via the website contact page.